Time to market essential for Libratone
The time between idea conception and product launch has to be as short as possible. For Libratone, a developer and manufacturer of speakers for mobile phones and tablets, we are talking months.
Modern consumers demand new products with ever-shorter intervals. For the Danish speaker manufacturer Libratone, it is the main reason to place its plastic production with Idé-Pro. Today, Idé-Pro delivers plastic components for four different models of Libratone’s popular wireless speakers, which are mainly used to play streamed music from iPhones and iPads.
Libratone states: “We value Idé-Pro’s technical skills. Our close dialogue in the development phase ensures that all possible solutions are considered, and that the final product works instantly without flaws. The development phase has typically a duration of ten to twelve months, including three months to obtain the official certifications. Hence, all parts of the process must proceed quickly and with as little rework as possible.”
Right First Time
“A close cooperation between engineers from the two companies in the development phase ensures that all possible solutions are examined, and that the final product works as intended”, elaborates Libratone.
“We want nice-looking surfaces, even if it is hidden by a cover. Therefore, Idé-Pro conducts a Moldflow analysis that shows errors or weaknesses in the design. When we work with sound, it is important that the grid is as thin as possible, while ensuring that it can withstand the relatively strong pressure from sound waves.” Libratones continues: “Idé-Pro has analytical in-house expertise as well as skilled tool designers, ensuring a perfect moulding tool. This means, that the component is without flaws and only needs changes if Libratone developed different features in the meantime.”
Regarding the question, whether it has been a crucial factor that both companies are located in Skive, Libratone explains: “Not today […] In 2009, when we started up the company, it was important that we were known by our suppliers. But today we have manufactures all over the world. If Idé-Pro would not be competitive on speed, flexibility and total cost, we would find a different supplier […] Once our turnover grows to a size where steel tools are profitable, Idé-Pro will help making the production tools and the transfer to the new supplier. But at that time, we expect to have even more products in the pipeline at Idé-Pro. At the moment, our injection moulds at Idé-Pro have been running far more shots than promised.”
Libratone creates refined sound quality through their Full RoomTM technology, where the sound is spread in all directions, as on an acoustic instrument. Read more at www.libratone.com.
The idea behind the speaker was to create a sound concept, adapted to the way we live. The music is typically supplied from a smartphone or a tablet. As we move around we have a desire for the music to follow. Plus, the speaker should to match the rest of the interior.